Color Meaning and Brand Management
Went to a London College of Communication colour lecture session yesterday. I had not realised that they were the state of the art benchmark for colour brand management. I had thought Pantone were the authority. NCS - Natural Colour System - set up by the Scandinavian Colour Institute, have developed an incredibly detailed but elegant heurist, a sort of cyclotron which plots the 6 elementary...
finishing off semantic web paper, finally!
Paths of Glory
Ahead of Armistice Day on Wednesday 11th when I’ll probably forget the 1 minute silence again I thought I’d post on Stanley Kubrick’s Paths of Glory which I just saw recently. It is one of the most powerful films ever made on the First World War or any war for that matter and up there as a moral text with Michael Kerr’s Dispatches and Mailer’s Naked and the Dead. The...
Nescafé - Capturing the Spark?
Nestlé seem to be borrowing perfume codes in this new graphic identity. The TV ad sees a man enter a rainforest and kneel down into a clearing where a coffee plant grows and sees crackling electricity around the beans. A golden bubble then spins off which floats Tinkerbell like out of the foliage and dutifully plants itself into a Nescafé bottle. He then captures it and leaves it in the middle of...
still annoyed about the Arsenal result, why do fools like Keane have to run their mouth?? never thought we’d win, it’s about steady progress